“Customer engagement will always trump customer acquisition at Groundwork Coffee, an organic coffee roaster with seven outposts in the Southern California area. According to David Hermann, who heads up marketing and business development for the company, Groundwork has been able to increase both the frequency of customer visits and the average ticket per visit by partnering with a digital loyalty program called FiveStars.”
Read Street Fight’s full article here:
Case Study: Coffee Shop Prizes Engagement Over Customer Acquisition
FiveStars 