The New Age of Customer Loyalty

Our CEO, along with one of our very first clients, the owner of The Mmoon in San Jose, recently spoke to 1to1 Magazine about modern loyalty solutions. The revenue driving power of a well executed customer loyalty program is no secret in the retail and food service industries. However, the ways customers want to interact with your business are changing and their expectations for timely value delivery are rising. So how do you adjust? I’d start with reading this article, and then I’d schedule a demo to see how FiveStars can do the hard work for you.

Loyal customers are precious commodities for organizations and many business leaders are putting increased focus in gaining and retaining loyal customers. However, in an increasingly multichannel environment, organizations have a bigger job to create loyalty programs that address customers’ higher expectations.

Because of these increased demands, loyalty programs need to go beyond tempting customers to sign up, but instead have to give added value that keep customer interest high. This is challenging because although customers are very tempted by loyalty programs, many lose interest very quickly.

Read the full article here

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