Author Archives: Chris Luo

About Chris Luo

VP of Marketing at FiveStars

How Loyalty Automation Will Drive Small Business Sales in 2013

Recently I wrote in TechCrunch about how loyalty automation is going to be one of the major benefits of big data and SaaS applications finally coming to small businesses. In this blog post, I want to explore more of what … Continue reading

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How will technology impact local businesses in 2013?

Tools in a local business owner’s marketing toolkit typically drive discovery, promotion, and loyalty for his/her business. For many business owners, this is also the typical order of operations. First, a business needs to be “discoverable.” This means it should … Continue reading

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