Category Archives: General News

FiveStars 2012 Update — This May Be The Last Blog You Ever Read

THE END IS NIGH!!!  The Mayans have predicted:  2012 is the end!  I just hope I can still get presents… As you enjoy earth for the last day, we knew the one thing on your bucket list was getting a … Continue reading

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Loyalty Programs: One of the Hottest Trends for Retailers in 2013

Our CEO, Victor Ho, has a featured article in RetailingToday.com discussing loyalty programs as a big trend for retailers in 2013! The last few years have witnessed the emergence of ‘daily deals’ as the major marketing innovation for small to … Continue reading

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FiveStars in Forbes

This past Tuesday the FiveStars team was featured in Forbes! For the complete article, click below:

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FiveStars Introduces “Made In Downtown Palo Alto” Card

FiveStars is excited to announce our partnership with the city of Palo Alto, CA to bring the area its first unified “Made in Downtown Palo Alto” campaign! The “Made In Downtown Palo Alto” card, powered by FiveStars, will be the official … Continue reading

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5 Reasons Why A Mobile App Might Not Work For Your Business

We get a lot of inquiries from business owners as to why FiveStars doesn’t have a mobile app yet. While we recognize that mobile technology is a growing trend for food and retail industries, there are a few very specific … Continue reading

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America Stars – How Pure Awesomeness Spreads

FiveStars has been awakened.  Do you hear the drums in the deep!  (yes, this is going to be a Lord of the Rings themed post–deal with it)

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Why Should I Invest in a Customer Loyalty Program?

Oftentimes our potential clients ask, “Do you really think rewarding my customers will lead to higher returns for my business?” We don’t just think so, we know so! Customer loyalty is not a new concept. Many studies have proven that well executed loyalty programs create significantly larger profit margins in competitive markets. Why do you think large corporations like Starbucks, CVS, and Safeway (just to name a few) invest MILLIONS of dollars into their customer loyalty programs?

Here are a few reasons: Continue reading

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