Category Archives: Industry Advice
Recently I wrote in TechCrunch about how loyalty automation is going to be one of the major benefits of big data and SaaS applications finally coming to small businesses. In this blog post, I want to explore more of what … Continue reading
Long-lasting customer loyalty is established by addressing two key components: providing an enticing loyalty program to bring your customers back and dedication to improving your customers’ in-store experience for when they do. Implementing a engaging point-based loyalty program is easy … Continue reading
Tools in a local business owner’s marketing toolkit typically drive discovery, promotion, and loyalty for his/her business. For many business owners, this is also the typical order of operations. First, a business needs to be “discoverable.” This means it should … Continue reading
Historically, new technology has always been slow to trickle down to the local business level. With Fortune 500s pouring millions of dollars into research teams and hi-tech developments aimed at deriving more revenue from consumers, smaller businesses have been left … Continue reading
Our CEO, Victor Ho, has a featured article in RetailingToday.com discussing loyalty programs as a big trend for retailers in 2013! The last few years have witnessed the emergence of ‘daily deals’ as the major marketing innovation for small to … Continue reading
We’re holding a special webinar today, October 10th, at 5:00pm PST.