Category Archives: Industry Advice

The New Age of Customer Loyalty

Our CEO, along with one of our very first clients, the owner of The Mmoon in San Jose, recently spoke to 1to1 Magazine about modern loyalty solutions. The revenue driving power of a well executed customer loyalty program is no … Continue reading

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5 Reasons Why A Mobile App Might Not Work For Your Business

We get a lot of inquiries from business owners as to why FiveStars doesn’t have a mobile app yet. While we recognize that mobile technology is a growing trend for food and retail industries, there are a few very specific … Continue reading

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Customer Loyalty “Insures” Repeat Business

After getting a BA in Advertising, an MBA, and 9+ years working in advertising, it wasn’t until I joined FiveStars that I understood the most important part about advertising….the insurance policy on it! Businesses invest a large amount of money … Continue reading

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Daily Deals vs. Loyalty: How to Get Your Customers to Come Back!

There are well over 5,000+ daily deal companies worldwide! The industry grew rapidly because of the lure and excitement of advertising for “free.” Even though as the business you only get 25% of the amount of which the voucher is … Continue reading

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FiveStars Improves Yelp Reviews

The FiveStars Loyalty Program is your secret to better reviews, exceptional customer service, and more loyal customers. We have the Yelp testimonials to prove it! Here are our reviews of the week:

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What’s the Best Loyalty Program For Your Business?

Business owners always ask: “What type of rewards do businesses on FiveStars offer?” And the answer is always: “Every business is different, so their goals for motivating customer behavior is different.” That said, here are some ground rules that will … Continue reading

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Why Should I Invest in a Customer Loyalty Program?

Oftentimes our potential clients ask, “Do you really think rewarding my customers will lead to higher returns for my business?” We don’t just think so, we know so! Customer loyalty is not a new concept. Many studies have proven that well executed loyalty programs create significantly larger profit margins in competitive markets. Why do you think large corporations like Starbucks, CVS, and Safeway (just to name a few) invest MILLIONS of dollars into their customer loyalty programs?

Here are a few reasons: Continue reading

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