Tag Archives: Loyalty
Tools in a local business owner’s marketing toolkit typically drive discovery, promotion, and loyalty for his/her business. For many business owners, this is also the typical order of operations. First, a business needs to be “discoverable.” This means it should … Continue reading
According to Bain & Company, it is 6 to 7 times more costly to acquire a new customer than to retain an existing one. So how do you keep your customers coming back? Without a doubt, part of the solution is getting to know your customers. Once you’re able to think like your customers, your marketing objectives become clear.
~ Continued Continue reading
Last weekend, a few members from the FiveStars team flew to Chicago to be featured exhibitors at Coffee Fest 2012. This was our first time sharing the FiveStars concept outside of the West Coast and the responses we got from … Continue reading
Bitter+Sweet is the modern-chic-delicious brainchild of ex-banker turned pro-barista/awesome proprietor Janice Chua. The sophisticated space features elegant wood floors, high ceilings, and an impressive dessert bar; the shelves are adorned with Sightglass whole bean coffee bags and brightly colored teapots … Continue reading
I know we’ve had more than one of these “big week” / “big month” / “big year” articles. To me that celebration and excitement is the best part of a start-up. It’s one of the few jobs out there, where … Continue reading
People always ask me, “what is interning at a start up like?” In the last article I touched on some of my responsibilities. Through this post, I’ll paint you the picture, the whole picture and nothing but the picture (Jack … Continue reading