Promote Your Loyalty Program!
Half the fun of partnering with FiveStars is becoming part of our large network of local businesses and loyal customers. At the end of the day, the more customers you enroll in your program, the more profitable it will be! We know you already try your best to get employees handing out as many cards as possible, but there are also a few very easy ways to increase signups by using your online resources. With that in mind, here are a few tips on promoting your loyalty program not only to your customers, but to the entire FiveStars’ network as well!
Promote Your Loyalty Program On Facebook:
Step 1: “Like” FiveStars on Facebook – This will allow you to get exposure on our network through the following steps
Step 2: Write a status update about joining our network as well as the rewards program you’re offering. Make sure to “tag” FiveStars in the post so that it will also show up on our Facebook page!
Step 3: Keep your customers excited about your program by having specials, like 2 point Tuesdays, or by sharing special customer reward moments. Again, make sure you “tag” FiveStars on the post so it gets shared to our network as well!
People love pictures, so if possible, take a picture of one of your favorite items with a FiveStars card. This will get people interested in your program, show off what they can earn for free, and show them the card they’ll need to get them there. Here are a few great examples from some of our current clients:
Step 4: If you’re loving steps 1-3 and want to do something even more special, shoot us an email at email@example.com. We’re here to help you get more social with your rewards program!
Promote Your Loyalty Program On Twitter:
If you don’t have a twitter account for your business, feel free to skip this part (or be inspired to create one). Twitter is a fantastic social resource for business owners because it allows you to communicate with your customers before, during, and after their visit to your store! Not only do these interactions build closer relationships with your customers, they help create online brand evangelist who will then promote your business to their friends (we like to call this Word of Mouth 2.0). Before FiveStars, you were limited to reaching just your social network. By becoming a FiveStars member, you can now reach out to ours too!
Step 1: If you haven’t already, “follow” @FiveStarsCard on twitter. This will allow you to easily mention us in your posts.
Step 2: Tweet about being a part of our network as well as the reward you are offering. We WILL retweet this to our network! Just make sure you “tag” us in the tweet.
Step 3: Get your customers to come in even more frequently by running spontaneous specials. Be sure to tag us in these posts so we can promote them for you and send you more cardholders from our network!
Step 4: If you want to do something extra special, coordinate with our social media team! Just shoot us an email at firstname.lastname@example.org
Promote Your Loyalty Program On Your Website:
If you have a website, this is a great opportunity to get more of your customers asking for a loyalty card. You can execute this in a variety of ways. The most common we’ve seen is a simple embedded link that takes your site visitors to your business profile on our website. This helps your customers learn about your specific program and encourages them to sign up on their next visit.
Promote Your Loyalty Program On Your Blog:
If you maintain a blog for your business, I know you’re always looking for new things to write about. Why not write about something that will increase your loyalty program signups? Here’s a great example recently written by one of our new clients:
Using your online resources is a great way to keep customers engaged in your loyalty program, while enticing even more customers to sign up! We’d love for you to reach out to us with your online promotions so that we can put your business in front of our larger network of eager cardholders. We’re excited to see the creative ideas your business will come up with, and again, if you need any help along the way, please reach out to us at email@example.com.
Gracie is the online marketing strategist at FiveStars Loyalty. When she’s not busy muttering about customer loyalty or marketing strategy, she can be found outside enjoying the sunshine, owning the foosball table, or jamming out on her speaker backpack like a boss.